Domain Property Management Blog

How to Write A Great Property Listing

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Crafting an effective property listing is essential for attracting potential tenants quickly when renting out your home. A well-written listing not only highlights the strengths of your property but also efficiently communicates its details to spark interest and encourage inquiries. 

Here are the comprehensive tips and strategies on how to create an impactful property listing:

1. Start with a Captivating Headline

The headline is your first, and sometimes only, opportunity to grab a prospective tenant’s attention. It should be captivating and informative, offering a snapshot of the property’s best features.

Use strong adjectives and include key attributes such as location, number of bedrooms, and any unique qualities (e.g., "Charming 3-Bedroom Victorian Townhouse in Downtown").

2. Provide a Detailed Description

After the headline, the description section of your listing plays a crucial role in drawing in potential tenants. Start with a brief overview that includes the property type, location, and price. Then, delve into specifics:


  • Layout and Size: Describe the layout of the property, noting the number and size of rooms, along with the total living space.
  • Key Features and Amenities: Highlight important features like natural lighting, storage options, appliances included, and any recent renovations.
  • Location Benefits: Discuss the neighborhood and proximity to attractions, transport links, schools, and shopping centers. Being specific about what makes the location desirable can significantly boost interest.
  • Condition and Maintenance: Assure potential tenants of the property’s condition. Detail any new fittings, recent repairs, or ongoing maintenance services that enhance the property’s value.


3. Use High-Quality Photos and Videos

Visuals are immensely powerful in property listings. High-quality photos and videos can significantly enhance your listing’s appeal. Include photos of every room, taken during the day with plenty of natural light. 

Videos can provide a realistic walkthrough experience, helping prospective tenants get a better feel for the space. Ensure that the visuals are professionally captured—if possible—or at least very clear and well-lit.

4. Be Transparent with Pricing and Terms

Clearly state the rental price along with any additional fees (such as security deposits, maintenance fees, or pet deposits). Being upfront about costs prevents misunderstandings and filters out tenants who might not be in your price range. If your price is competitive, emphasize this as a selling point.

5. Use Positive, Persuasive Language

The tone and language of your listing should be welcoming and positive, yet professional. Use persuasive language that focuses on the benefits and potential lifestyle tenants can enjoy by choosing your property. Avoid overly complex vocabulary that might confuse readers; instead, opt for clarity and simplicity to ensure your listing is accessible to a broad audience.

6. Highlight Unique Selling Points 

If your property has unique features that set it apart from others in the area—such as pet-friendly policies, included utilities, eco-friendly upgrades, or smart home technology—make sure these are prominently mentioned. These can make your property stand out to potential tenants who are looking for something specific.

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7. Include a Call to Action (CTA)

At the end of your listing, encourage potential tenants to act by providing clear instructions on how to schedule a viewing or inquire for more details. Your CTA should be direct and easy to follow, for example, "Call today to schedule your viewing!" or "Email us now to learn more about this fantastic home!"

8. Optimize for Search Engines and Platforms

When posting your listing online, use relevant keywords that potential tenants might use to search for rentals like yours. Include terms related to the location in Chicago, type of property, and key features. This approach helps ensure that your listing appears in search results, increasing its visibility.

9. Update and Refresh Your Listings Regularly

Keep your listing up-to-date and refresh the posting periodically to ensure it remains relevant and visible on property platforms. Updating your listing can help attract new interest and show potential tenants that you are actively managing your property.

10. Solicit and Include Testimonials

If you have received positive feedback from previous tenants, ask if you can include their testimonials in your listing. Positive reviews can significantly enhance credibility and attract new tenants.

Why You Should Hire a Professional Property Manager

For landlords who prefer not to handle day-to-day operations or lack the time to manage their properties effectively, hiring a professional property manager can be a wise investment. Property managers bring expertise in marketing rental properties, screening potential tenants, handling lease agreements, and maintaining rental units. 


They ensure that listings are professionally crafted, with clear descriptions and high-quality photos, and manage the listings across various platforms to maximize exposure.

A professional property manager also stays current with rental laws and regulations, reducing the risk of legal issues. They can handle tenant complaints, conduct property inspections, and oversee maintenance tasks, freeing you from the operational burdens associated with renting out your property. 

Additionally, property managers often have networks of potential tenants and relationships with contractors and service providers, which can lead to quicker tenant placements and potentially lower maintenance costs.

While hiring a property manager obviously comes with a cost, which is usually a percentage of the monthly rent, the benefits often outweigh the expenses for many landlords. 

Not only can it lead to better tenant retention and fewer vacancies, but it can also enhance the overall profitability of your rental business by ensuring that your property is managed efficiently and professionally.

Bottom Line

By following the tips mentioned above, landlords can create effective and appealing property listings that not only highlight the value of their rental properties but also engage and attract potential tenants efficiently. As a landlord, your goal is to present your property in the best possible light, making it irresistible to your ideal renter. 

If you’re unsure of how to do this, it’s recommended to hire a professional property manager so you won’t have to worry about this task on your own. Talk to Domain Property Management and we will be happy to serve you.

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